Behavior Change Techniques
Cluster 13 — Identity
13.1. Identification of self as role model
Inform that one's own behavior may be an example to others
Suggest the deliberate adoption of a perspective or new perspective on behavior (e.g. its purpose) in order to change cognitions or emotions about performing the behavior (includes ‘Cognitive structuring’)
Draw attention to discrepancies between current or past behavior and self-image, in order to create discomfort (includes ‘Cognitive dissonance’)
Advise the person to write or complete rating scales about a cherished value or personal strength as a means of affirming the person’s identity as part of a behavior change strategy (includes ‘Self-affirmation’)
13.5. Identity associated with changed behavior
Advise the person to construct a new selfidentity as someone who ‘used to engage with the unwanted behavior’