Behavior Change Techniques
Cluster 6 — Comparison of Behavior
6.1. Demonstration of the behavior
Provide an observable sample of the performance of the behaviour, directly in person or indirectly e.g. via film, pictures, for the person to aspire to or imitate (includes ‘Modelling’).
Draw attention to others’ performance to allow comparison with the person’s own performance.
6.3. Information about others’ approval
Provide information about what other people think about the behavior. The information clarifies whether others will like, approve or disapprove of what the person is doing or will do