Behavior Change Techniques

Cluster 16 — Covert Learning

16.1. Imaginary punishment

Advise to imagine performing the unwanted behavior in a real-life situation followed by imagining an unpleasant consequence (includes ‘Covert sensitisation’)

16.2. Imaginary reward

Advise to imagine performing the wanted behavior in a real-life situation followed by imagining a pleasant consequence (includes ‘Covert conditioning’)

16.3. Vicarious consequences

Prompt observation of the consequences (including rewards and punishments) for others when they perform the behavior